Our Commitments

Transforming Care Into Action

Craft meets Care

Our mission is simple: we use craftsmanship to help people move better and feel better.

Each pair of sandals is made-to-order with orthopedic expertise, designed to relieve pain, improve posture, and support everyday life. We combine modern tech with traditional craft — because comfort should never come at the cost of quality or the planet.

Good design should feel good. And that’s exactly what we craft.

People

The Team behind Obooi isn’t just skilled — they’re part of a legacy of orthopedic shoemaking. These are craftspeople with generations of knowledge, working in small European workshops where attention to detail is a way of life.

Every sandal we make is a collaboration between expert hands and orthopedic science. It’s not fast fashion — it’s thoughtful design, made to help people move better, look good and live better.

Product


For us, craftsmanship is a form of care. Every stitch, every sole, every adjustment is done with one purpose: to support the human body. Our sandals aren’t just comfortable — they actively relieve pain, improve posture, and protect long-term movement. Craft here means precision, not decoration. We’re shaping comfort, not just sandals

Planet

Made-to-order production reduces waste by up to 99%. Because helping people starts with helping the planet, too. It’s all part of the same mission: products that care, for people and planet alike.

Every material we use has a purpose. From breathable, vegan uppers to orthopedic-grade footbeds, our materials are 100% traceable, European-sourced, and built to last.

Movement Creates Connection

We don’t just see sandals — we see opportunity. Movement means freedom, especially for children. When kids can move comfortably, they can explore, connect, and grow. They play more. They build friendships. They develop confidence.

Movement builds humans. And for adults, too, relieving pain means returning to life with energy, with joy, with others.

“98% of children are born with naturally aligned feet and witout foot problems, yet at least two-thirds of adults experience foot pain later in life.”

"ForgetMeNot" Program

Never think about buying sandals again. We’ve got you covered.

With ForgetMeNot, you subscribe and after 5 or 10 or 15 months, a fresh pair of custom sandals arrives at your door. No stress. No reminders. Just comfort, ready when you need it.

But this isn’t just for you.

With every subscription, you can help someone else move forward too—quietly, respectfully, and without making a show of it. Whether for yourself, a loved one, or as a discreet act of kindness for someone in need, ForgetMeNot is a gift that keeps moving.

For comfort. For kindness. For connection.

Subscribe & Give

“A meta-study covering more than 300,000 participants across all ages
reveals that adults get a 50% boost in longevity if they have a
solid social network.”

 

Scientific American

Why isn't this everywhere?

Because to make sandals like this, you need more than just facilites and marketing.

1. You need boutique production combined with fast, adaptive processes.

2. You need medical knowledge, orthopedic knowledge, and a deep understanding of how the human body moves.

3. You need footwear development skills and experience that most brands simply don’t have.

We use state-of-the-art technology alongside generations of craftsmanship, and we never stop learning. Every pair we make is part of that evolution — designed to help you move better, feel better, live better.

That’s why it’s not everywhere.

But it’s here.